Brenna is an independent product designer and creative observationist in Brooklyn.
She specializes in creating emotion-driven experiences that empower people to connect, collaborate, and create.
Gatheround
2020—2024 · PRODUCT DESIGN & STRATEGY,
ZERO-TO-ONE FEATURE DEVELOPMENT, PROTOTYPING,
USER RESEARCHAt Gatheround (acquired by Donut), I led end-to-end design of interactive, real-time experiences like Group Share, Breakouts, and AI-powered Recaps that scaled authentic collaboration and connection among remote teams and communities.
I partnered with Product, Sales, and Growth to drive onboarding and demo initiatives showing product value in action, which increased self-serve revenue. I directly influenced processes, roadmaps, and OKRs as part of the leadership team, helping position Gatheround for acquisition.
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Pinterest Activation Vision
2017 · PRODUCT DESIGN, STRATEGY & STORYTELLINGQualitative research revealed that poor comprehension of Pinterest’s value and difficulty accessing relevant content are some of the factors that get in the way of activation.
I led design on Engagement Growth, bringing together research, experimentation, and product strategy to reimagine how millions of new users understood the platform’s value. I organized a cross-functional workshop that leveraged these insights to define clear messaging and translate it into a holistic onboarding flow prototype. Through partnering closely with PMs and engineers, we aligned teams around a roadmap and learning strategy that embraced both incremental wins and step-function growth.
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Growing Pinterest
2016—2017 · PRODUCT DESIGN & STRATEGYFor some Pinners, saving and creating boards requires too much mental load and too many decisions. In order to reduce friction, I led the strategy and design of suggesting boards to create to easily save new ideas. I collaborated with product managers, writers, researchers, and engineers to scale this solution across platforms.
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Multiplayer Pinterest
2018—2019 · PRODUCT DESIGN, STRATEGY & STORYTELLINGPinners often struggle to find, connect, and collaborate with each other. I partnered with researchers, stakeholders of multiple product teams, product designers, and engineers to define a strategy and vision for the future of community on Pinterest.
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Storehouse (acquired by Square) enables the seamless composition of photos, videos, and text to tell stories. As the founding designer, I collaborated with co-founders and engineers to design the initial product on iPad, which received a 2014 Apple Design Award. Later, the iPhone experience was featured in the App Store’s 2014 Best of Apps. I also crafted a consistent product and brand experience across web, marketing, and print materials.
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